ClearTips: Riveting reports
Conclude with the point after introducing
the subject
Occasionally, put the point at the end of a paragraph to
build suspense. One way to conclude with the point: introduce a subject,
discuss it, then make a point about it at the end.
Imagine that a mad scientist went back to 1950 and
offered to transport the median family to the wondrous world of the
1990s, and to place them at, say, the 25th percentile level. The 25th
percentile of 1996 is a clear material improvement over the median of
1950. Would they accept his offer? Almost surely not-because in 1950
they were middle class, while in 1996 they would be poor, even if they
lived better in material terms. People don't just care about their
absolute material level, they care about their level compared with others.
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