ClearTips: Riveting reports
Refine your title and section headings
You've been continually revising your title, now give it
another test. Does it convey your message? For the example here, we moved
from this title:
Growing the Economies of the Middle East and North Africa
to:
Claiming the Future: Choosing Prosperity in the Middle
East and North Africa
After the title, take a look at headings. How could they
better convey your messages? Headings engage your reader, so don't leave
them empty.
A two-hour wall session with the lead authors of a World
Bank policy research report on aid effectiveness began with this outline
of headings:
Rethinking Aid
The new international environment
New thinking on development strategy
Aid and development
Aid, policy reform, and conditionality
Aid and public expenditures
Aid and the institutions for public services
Rethinking development agencies
Those became:
Assessing Aid: What Works, What Doesn't, and Why
New thinking on development strategy
Money matters in a good policy environment
Aid as the midwife of good policies
Money matters—in a good institutional environment
Aid as the midwife of good institutions
Moving aid from money to ideas
Far more informative.
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